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Tag Archives for social commerce

Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing. “Rise & Shine” dominated meme culture, was embraced by […]

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Facebook Ups its Commerce Potential with ‘Buy’ Button

In a move aimed at delivering the most direct and effective ROI for advertisers, Facebook has announced the much-anticipated “Buy” button, which will replace Facebook Gifts. The new ad type empowers marketers to add a “Buy” call-to-action, thereby enticing users to purchase products directly within the Facebook user interface. Over the years, Facebook has increased […]

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‘Collections’ Test Hints at Bigger Strategy to Turn Likes into Sales

This week, Facebook began testing a new variety of Page posts that marks its latest move toward expanding social commerce opportunities within the platform. Dubbed “Collections,” the new feature gives brands the ability to share product images which can be Liked, Wanted or Collected – and eventually purchased – by fans. Facebook Collections rolls out […]

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Facebook Gifts Launches to Bring Social Gifting to the Mainstream

This week, Facebook announced Facebook Gifts – a new feature that aims to turn social interactions into tangible transactions among friends. The idea is simple: people are already celebrating big moments via social media, so why not give them a chance to append real-life products and services to their greetings? Not so fast. Though people […]

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The Fancy: Meet the First Social Network to Turn Desired Items into Acquired Items

It’s been a big week over at The Fancy. The red hot social sharing startup just celebrated notching its one millionth user and launched an affiliate program that is helping further its mission to do what chief rival Pinterest cannot — and that’s generating revenue from shares. Image via Fast CompanyAs Pinterest continues to build momentum and […]

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