Tag Archives for social commerce
Today we released the fourth POV in our summer-long social commerce series, focusing on daily deals sites. You can read and download the complete report after the jump. Groupon is the current market leader in the daily deals space. Like any maturing market, we expect the daily deals space to experience a period of consolidation […]
This is our third POV on 360i’s summer-long social commerce series. This POV specifically focuses on social commerce strategies for consumer packaged goods (CPG) brands. You can download 360i’s Digital Coupons Playbook at http://360i.com/digitalcoupons.
Today we bring you the second report in our social commerce series, which analyzes the evolving role of social media along the purchase process. This POV on Social Shopping Sites focuses on how people are socializing the shopping experience in online spaces. As the social web has matured, the shopping experience has moved online, with […]
Today we are launching a new POV series on social commerce, which analyzes the evolving role of social media along the purchase process. In the context of the purchase funnel, social media tends to work best at generating awareness and interest, influencing consideration and preferences and then harnessing consumers’ post-purchase enthusiasm by tapping into their advocacy. As social technologies become more robust, and consumers tap into social media as a routine part of everything they do online and offline, there are new opportunities to translate social currency into hard currency.