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Tag Archives for social content

Is Engagement the Biggest Hammer for Social Content?

For years, marketers have been using engagement KPIs as the hammer of success in social channels. In the last six months, however, Facebook has led the revolution in paid social by shifting to a platform where marketers can achieve greater scale and attribution for ROI. By now, this change is old news — but it […]

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How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook […]

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HBO Infuses ‘Character Commentary’ into the 2013 Emmys

By Audri Nakamura, Account Supervisor, and Caroline Tseng, Strategist at 360i Each year, the Primetime Emmy® Awards creates an environment in which TV addicts, fans and the networks are buzzing about the same thing at the same time. This means that for brands in social, it’s getting harder and harder to cut through the noise. […]

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8 Things We’ve Learned from Engaging with 200MM People in Social

Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our […]

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