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Tag Archives for social data

The Role of Pragmatism in Modern-Day Marketing

Over the past year, real-time marketing efforts have proliferated – especially within social media channels. Branded content is on the rise, as is the number of brands vying for attention during key cultural moments. For marketers this means that capturing consumer attention is a more complex endeavor than it used to be. As the volume […]

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How to Use Social Data to Make Your Work Better

By Chelsea Fuller and Caroline Tseng, Strategists at 360i In this competitive marketplace, brands are in an ongoing race to be the consumer’s best, fastest and longest-lasting friend. But how does one build relationships in this rapid-fire, digital-infused world? The same way our great-great-great grandparents did: through listening and trust. Social media marketing and social […]

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