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Tag Archives for social graph

Four Questions Not Asked about Social Graph Optimization

During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien). You […]

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360i Report on Social Graph Ad Targeting

Social graph ad targeting is a way for marketers to target consumers based on who they’re connected to within online social networks. Marketers often run campaigns that target consumers based on their age and gender (demographic), where they live or happen to be at the moment (geographic), what they’re viewing on a Web page (contextual), […]

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