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Tag Archives for social listening

Agencies Explore the State of Social Analytics at #SMWNYC

As data becomes more readily available to agencies, the way that brands connect with consumers will continue to evolve. During “Social Analytics for Agencies: Getting Smarter, Deeper and Richer in 2014,” a Social Media Week panel hosted by Brandwatch, experts from a range of agencies provided a snapshot on the state of the industry as […]

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What We Learned Listening to 100 Moms on Twitter for a Year

For many marketers, moms present a unique and powerful audience. They are often the decision-makers when it comes to family purchases, and they also happen to be very active in social media, particularly on Twitter. Our insights team tapped into Mom’s penchant to better explore what makes Mom tick – so brands can better understand […]

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How Agencies Can Hack Culture for Brand Insights

Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check. Two weeks later, only vague (if any) traces of cultural understanding can be found in the DNA of the work. […]

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Habit #3 of Highly Digital Brands — Being Data-Driven

This is Part III of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Kate Paulin is Group Director of Insights & Planning at 360i. In the Digital Age, knowledge is power – and there’s a lot of it. Social media is the world’s largest focus group, as […]

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Introducing the 100 Moms Project

Earlier this year, we set out to explore the behaviors, moods and attitudes of moms by listening to conversations occurring organically (and publicly) on Twitter. The idea of the 100 Moms Project is to use online listening to track and observe the conversations of 100 moms for an entire year. The moms selected for the study […]

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