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Tag Archives for Social Media

Kahlúa Targets Millennial Brunch-Goers in New “Just Add Kahlúa” Campaign

This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just Add Kahlúa” aims to showcase how simple it is to add Kahlúa to any iced coffee during millennials’ favorite meal –  brunch. To kick off the campaign (and poke […]

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4 Best Practices for BuzzFeed Sponsored Posts

BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers […]

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Nielsen Study Confirms: Yes, Tweets Do Drive Tune-In

A new study by Nielsen and SocialGuide has confirmed something many of us in social media have long held sacred: Twitter is kind of a big deal when it comes to television marketing. It should come as no surprise that the more people that are talking about a show, the more likely its ratings are […]

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The #ChangeAgents: How Has Social Changed Your Business? [VIDEO]

This is Part III of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Social media has revolutionized the way in which brands interact with consumers and the speed at which they must process and respond to engagement. Moreover, by empowering consumers to become “co-creators” with brands, marketers today have […]

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Pinterest Launches Analytics for Verified Accounts

Pinterest has announced its first foray into providing free web analytics for marketers. The tool — which is available to users with verified websites — is designed to help website owners “understand which pieces of content people find most interesting.” The analytics provided will help illustrate to eligible users what and how people are sharing […]

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