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Tag Archives for social media

‘the den’ Chicago-style: Highlights & Resources from Our Latest ‘Digital Education for Nonprofits’ Workshop

After a successful inaugural event in our NYC headquarters last year, we held our second iteration of ‘the den’ – Digital Education for Nonprofits – yesterday in our Chicago office. The morning kicked off with a full house, as over 60 nonprofit marketers from more than 40 organizations joined us for a day of programming […]

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How Marketers Can Capitalize on Twitter’s Moments Maker Tool

Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t been able to execute the more pricey Promoted Moments and want to create more visual, linear storytelling that expands beyond the current, curated-only Moments tab. Twitter’s launch of Moments […]

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Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

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Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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Euro 2016 vs COPA America: How Brands Can Win on Both Sides of the Pond

This summer, football fans on both sides of the Atlantic have plenty to talk about, with the COPA America and Euro 2016 tournaments taking place in the USA and France respectively. The COPA America Centenario soccer tournament kicked off on June 3, this year buoyed by the additional excitement of the United States playing host […]

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