Tag Archives for social media
USA Network’s PSYCH Slumber Party Smashes Social TV Records
PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the ...
The #ChangeAgents: How Has Social Changed Your Business? [VIDEO]
This is Part III of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Social media has revolutionized the way in which brands interact with consumers and the speed at which they must process and respond to engagement. Moreover, by empowering consumers to become “co-creators” with brands, marketers today have ...
#MemeMakers: Q&A with Humans of New York Creator Brandon Stanton
Simple self-publishing tools and the power of sharing have propelled a new crop of influencers from anonymity to Internet fame. In the BuzzFeed era, smart, socially-powered ideas spread fast. Pair a clever hook with a quick reflex and you’ve got yourself a meme. To explore this growing trend, we’re taking a closer look at the ...
How to Evolve Copywriting for Social Media
Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are ...
How NBC Used Digital PR to Drive Record Olympics Tune-In
The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we ...