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Tag Archives for social media

Social Media Resolutions for 2020

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping […]

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Organizing Your Agency for Social – A Whitepaper from the 4A’s

Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social. Social marketing has become a necessary […]

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2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

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Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

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Highlights & Resources from ‘The DEN’ NYC

Yesterday at our New York headquarters, 360i hosted the fourth iteration of ‘The DEN’-Digital Education for Nonprofits. The DEN is a free, one-day workshop designed to provide free tools, research, best practices and tricks of the trade for being a smart, nimble nonprofit marketer in the digital age. More than 100 nonprofit professionals attended the […]

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