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Tag Archives for social media

Snapchat’s New Look: 2018 Edition & What It Will Mean for Marketers

This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see separation of content streams between left swipe and right swipe of the layout. On the left side, you’ll find content from ‘good friends’ which are […]

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Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming

For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited the WWHL fun has never stopped when the on-air show ends. Andy’s after shows are equally as unfiltered and authentic as the live-airing. To demonstrate just how live WWHL […]

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‘the den’ Chicago-style: Highlights & Resources from Our Latest ‘Digital Education for Nonprofits’ Workshop

After a successful inaugural event in our NYC headquarters last year, we held our second iteration of ‘the den’ – Digital Education for Nonprofits – yesterday in our Chicago office. The morning kicked off with a full house, as over 60 nonprofit marketers from more than 40 organizations joined us for a day of programming […]

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How Marketers Can Capitalize on Twitter’s Moments Maker Tool

Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t been able to execute the more pricey Promoted Moments and want to create more visual, linear storytelling that expands beyond the current, curated-only Moments tab. Twitter’s launch of Moments […]

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Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

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