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Tag Archives for social media marketing

2017 Social Media Trend Report: Volume 2

We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]

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Game of Thrones Hacks Summer Solstice With #WinterIsHere Campaign

For the past six seasons of Game of Thrones, we’ve been told that “Winter Is Coming”. On the Summer Solstice, June 21, HBO confirmed the long-predicted theory and declared that Winter Is Here in Season 7, with a clever “winterizing” blitz of activations across social, digital and broadcast. With over a year since the last […]

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What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

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2016 Social Media Year in Review

2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice heard, the industry met user demands with a balance of updates that are essential (to inform, amplify, and guide users through the path-to-purchase) and entertaining (updates that bring joy […]

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5 Steps to Developing a Solid Social Media Strategy

For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy […]

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