Tag Archives for social media marketing
Facebook ‘Watch’ and What It Means for the Future of Video Marketing
After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […]
2017 Social Media Trend Report: Volume 2
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]
Game of Thrones Hacks Summer Solstice With #WinterIsHere Campaign
For the past six seasons of Game of Thrones, we’ve been told that “Winter Is Coming”. On the Summer Solstice, June 21, HBO confirmed the long-predicted theory and declared that Winter Is Here in Season 7, with a clever “winterizing” blitz of activations across social, digital and broadcast. With over a year since the last […]
2016 Social Media Year in Review
2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice heard, the industry met user demands with a balance of updates that are essential (to inform, amplify, and guide users through the path-to-purchase) and entertaining (updates that bring joy […]