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Tag Archives for social media week

Find 360i @ Programmatic I/O, IAB Audio Day, Social Media Week and More

Month to month, you pretty much know where to find us – we’re getting the scoop on blockchain in New York, preparing for campaign launches in Chicago, recruiting media managers in Los Angeles and planning for our summer bar cart theme in Atlanta. But what about when we leave the office and take our insights […]

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Social Media Week #WineWednesday Panel Event Recap

As part of Social Media Week New York, 360i partnered with the Word of Mouth Marketing Association (WOMMA) for a #WineWednesday panel event, welcoming special guests Brian Sacawa, founding storyteller of He Spoke Style, and Nick Guastaferro, the Director of Marketing for Absolut Vodka at Pernod Ricard USA (client) for a candid panel discussion with […]

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#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

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Agencies Explore the State of Social Analytics at #SMWNYC

As data becomes more readily available to agencies, the way that brands connect with consumers will continue to evolve. During “Social Analytics for Agencies: Getting Smarter, Deeper and Richer in 2014,” a Social Media Week panel hosted by Brandwatch, experts from a range of agencies provided a snapshot on the state of the industry as […]

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]

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