The global Social Media Week Conference dominated buzz in the digital world this week, with some of the foremost players in the space joining forces in New York (and in the five other host cities) to discuss the most hot-button issues in social. We were honored to be a part of it all as speakers and as global Communications Partner. Here’s a quick look at what we said – and saw – during Social Media Week 2010.

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During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien).

You can read the official SMW blog post by Amanda Rykoff (@amandarykoff) for the details of what was covered there, including what social graph optimization really means (I’m not as convinced as some panelists that we need this as a discipline separate from social media optimization), what marketers need to measure, and where mobile location-based services fit in. That last discussion was inspired by @BukolaE, who’s not even in New York City currently but participated via social media. If you’re so inclined you can catch the whole session’s video.

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Mayor Bloomberg tweets alongside Twitter creator Jack Dorsey (image by davidall via Flickr)

Social marketing programs have proven their worth in driving sales (@DellOutlet), building loyalty (Coca-Cola’s Facebook page) and improving customer service (@comcastcares) – but in the throes of a complex political campaign, what is the worth of social engagement?

If done right, it just might be the difference between victory and defeat.

The evidence? Mayor Michael Bloomberg’s 2009 mayoral campaign, in which he won by just over 50,000 votes. Jonah Seiger (@jonahseiger), Chief Online Strategist for Bloomberg ’09 and Managing Partner at Connections Media LLC, shared the social strategies that ultimately bolstered the then-incumbent’s road to re-reelection at a Tuesday Social Media Week event hosted by ClickZ and the Personal Democracy Forum.

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Around here we get pretty pumped about all things social media (we did engineer a bar tap that tweets, after all) – that’s why we’re particularly excited to announce our partnership with Social Media Week, which takes place Feb. 1 – 5 right here in New York and simultaneously across five additional cities worldwide. In its second year, the conference is bringing together some of the biggest names in social and promises an action-packed agenda full of great opportunities for social media enthusiasts and digital marketers alike.

As Communications Partner with Social Media Week, we’ll be providing ongoing commentary and content to the official SMW blog. If you haven’t already, be sure to bookmark the blog or add it to your RSS feed of choice. We will be live-blogging all of the fantastic insights you can expect to derive from our lineup of some of the biggest movers and shakers in the social space, so you won’t want to miss a beat.

You can get the latest updates from Social Media Week on Twitter @socialmediaweek and @smwnyc. We’ll also update our own blog and Twitter (@360i) with news as it happens.

Do you plan on attending Social Media Week? Let us know in the comments below.