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Tag Archives for social search

Google Gets Smart with ‘Knowledge Graph’ — 4 Takeaways for Marketers

Google has launched an update to its search engine, called the ‘Knowledge Graph,’ which will soon roll out to users on desktop, tablet and smartphones. TechCrunch calls it “one of the most ambitious and interesting updates” to the engine as of late. Knowledge Graph represents an innovation in semantic search, as Google will begin delivering information […]

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Google Continues to Push Social Search Forward with +1 Button for Websites

Today, Google announced the launch of the +1 button for websites, a feature that enables site visitors to “+1” content directly from pages themselves (vs. within Google search results). The news comes on the heels of Twitter’s announcement of its own button for websites, and signifies larger trend of social platforms integrating more closely with […]

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Bing Makes Search Ever More Social

Microsoft is deepening its Facebook integration with Bing by powering results with more social factors that will help “fuel faster decisions.” This announcement follows close behind Google’s +1 unveiling last month, which presents the engine’s answer to socializing the search experience.

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Google’s Social Mission Extends to Places

Google is making a concerted effort to socialize its roster of products, as evidenced by a new incentive program for all employees who innovate in this area — no matter what product team they claim (this according to a leaked memo from CEO Larry Page stating that Google will reward employees for he success of social products). The Google Places product team seems especially motivated in this mission. Over the last few weeks, several social elements have been integrated into Google Place.

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What Every Marketer Needs to Know About Google +1 – A Report from 360i

Yesterday, Google announced the launch of an enhancement to their search offering that for the first time incorporates social influence as a determining factor for paid and natural search rankings. Currently in pilot, Google +1 allows consumers to mark preferred listings and passively share results with friends. There are many complexities and potential ramifications that come with this, and in our latest POV we outline how +1 works from a consumer perspective, in addition to how it might affect your media and SEO strategies.

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