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Tag Archives for social tone of voice

8 Things We’ve Learned from Engaging with 200MM People in Social

Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our […]

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Bow Down: 3 Moves Brands Should Steal from Beyoncé

Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and circulated a new single via music startup, Soundcloud, which has garnered 3 million plays in less than a month. Behind these milestones […]

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How to Evolve Copywriting for Social Media

Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are […]

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