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Tag Archives for Social TV

What’s Buzzing: ‘See It’ on Twitter, Anchorman for Dodge & More

This week brought an exciting social TV development from Comcast and NBCU, a Twitter homescreen redesign and more details on Instagram’s soon-to-be-launched ad product. We’re also proud and honored to end our week with a win for ‘Best Digital Agency’ in Mashable’s first-ever Mashies Awards, honoring the Best in Marketing. Interested in joining our culture […]

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Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment […]

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]

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Q&A with Univision’s David Beck: Harnessing the Power of Social TV

David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to learn more about Univision’s approach to social TV and how the network is innovating the viewing experience for its audience. […]

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USA Network’s PSYCH Slumber Party Smashes Social TV Records

PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the […]

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