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Tag Archives for Social TV

Nielsen Twitter TV Rating: Making Sense of the Noise

Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact of social buzz, specifically within the Twitter platform. When Nielsen and NM Incite acquired SocialGuide last month, marketers wondered how the real-time measurement and […]

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Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]

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For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted […]

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5 Lessons from the Second Second-Screen Debate

Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans […]

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6 Reasons Why Bravo & USA Network are Winning the Social TV Game

What does it take to be a social TV powerhouse? Just ask our friends at Bravo and USA Network, both named big winners at last week’s Social TV Awards. Watch What Happens Live host Andy Cohen took home the Social TV Entertainer of the Year Award, while the team at USA Network picked up hardware […]

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