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Tag Archives for #SoftSide

How to Use Social Data to Make Your Work Better

By Chelsea Fuller and Caroline Tseng, Strategists at 360i In this competitive marketplace, brands are in an ongoing race to be the consumer’s best, fastest and longest-lasting friend. But how does one build relationships in this rapid-fire, digital-infused world? The same way our great-great-great grandparents did: through listening and trust. Social media marketing and social […]

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Bloggers As Brands: 5 Tips for Partnering with Today’s Influencers

Navigating the relationship between brands and bloggers has grown in complexity as more and more bloggers are establishing their own personal brands with their own image to promote and protect. Long gone are the days when an influencer’s footprint was limited to a blog. Many of today’s influencers are creating massive followings through book deals, […]

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Influencers Build Momentum for Downy’s ‘SoftSide’ Series

Today’s consumers are taking a more active role than ever when it comes to curating, sharing and even self-publishing content. Social content is a great way for brands to reach people in authentic ways, but standing out can pose quite the challenge. Consumers are potentially served up 1,500 pieces of content a day on Facebook […]

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Downy #SoftSide Campaign Uses Online Data to Inform Offline Creative

P&G’s Downy brand has a soft solution for Americans suffering from the post-Labor Day blues. This week, we’re proud to unveil our new campaign for Downy called “SoftSide,” in which hard situations and icons encountered in everyday life – such as alarm clocks, high heels and even politics – are “softened” by the Downy touch. […]

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