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Tag Archives for storytelling

Toyota Creates Inspirational ‘Toyota Effect’ Documentary Series

Most people don’t know what Toyota does when it isn’t making cars. In a new documentary series, The Toyota Effect, Toyota (client) is finding new ways to tell its story and share how the car manufacturer is helping companies across the United States increase efficiencies to make great things happen – from creating more natural […]

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Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by […]

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]

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Brand Journalism Tips: How to Find the Right Voice for the Right Audience

The quest for finding and maintaining the right tone of voice is a challenge that marketers face every day. Given the array of channels in which brands interact with their consumers, how can we ensure effective and compelling communication – no matter where we’re engaging people? As part of 360iU, our agency’s dedicated educational center, […]

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