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Tag Archives for strategy

From Lame to Brilliant: Crafting Insights that Incite Change

All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […]

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Monthly Hot Jobs: Browse 360i’s Latest Openings

It’s been quite a month here at 360i. Ad Age recognized our Innovation Lab founders, Layne Harris and Fitz Maro as Creatives You Should Know. Last week at Cannes our CEO Sarah Hofstetter was a featured speaker at the International Festival of Creativity, where she, along with Mattel’s Geoff Walker, spoke about the future of […]

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Reimagine (Almost) Everything: Why Will They Listen to Why Will They Care

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

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Reimagine [Almost] Everything: What Worked Before to What’s Right for Now

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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3 Simple Steps to a Better Social Content Strategy

There’s something thrilling about pushing that “Post” button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of “how will this go over?” Today, brands can (and should) push “Post” with a […]

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