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Tag Archives for Super bowl

Bow Down: 3 Moves Brands Should Steal from Beyoncé

Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and circulated a new single via music startup, Soundcloud, which has garnered 3 million plays in less than a month. Behind these milestones […]

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How Oreo Won the Social Media Bowl with a Single Piece of Content

Amid the tens of thousands of re-tweets and mentions of our client Oreo last night, there was this gem: “The lights went out and a new era in advertising was born.” Last night wasn’t the first time a brand had employed a real-time approach, but perhaps for the first time people could truly grasp its […]

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Your Social Media Monday: Jan. 31, 2011

In our last Social Media Monday post of the month, we’re bringing you headlines from a Yahoo! study on mobile internet usage, news from Facebook Connect and more. What is Your Mobile Experience? A recent Yahoo study of 8,384 U.S. residents ages 13-64 showed that 5,313 were using mobile internet. Nine out of 10 mobile users […]

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