Tag Archives for sxsw
Applying Tina Roth Eisenberg’s ‘Rules to Live By’ to Content Marketing
SXSW has come and gone (read 360i’s SXSW Hotsheet to get the full rundown) – and besides the epic Macklemore and Lewis performance, there are only a few presentations that remain top of mind. One of the few that continues to resonate for me is the keynote from Tina Roth Eisenberg, the Brooklyn-based design virtuoso ...
5 Startups that Stole the Show at SXSW 2013
Welcome to the SXSW Interactive edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the startups that made headlines at this year’s SXSW Interactive conference, where tens of thousands of marketers convened in Austin for a first-hand look at the companies that are ...
Have Marketers Forgotten How to Be Good Storytellers?
Brand storytelling was a dominant theme at this year’s SXSW Interactive conference, with dozens of panels, workshops and presentations focused specifically on the elusive art of building captivating brand narratives through social media. Even where storytelling was not the primary focus, the conversation seemed to naturally (and rather consistently) drift to the need for brands ...
Culture & Authenticity Steal the Show at SXSW
I touched down in Austin for my first-ever SXSW experience excited and wide-eyed, but not entirely sure what to expect. I was convinced there would be a lot of power-networking and jargon-speak. Heck, I even ventured to think it might be some strange cross between Disney World and Star Trek! But in the end, what ...
360i to Dispel Gaming Myths & Explore RTM at SXSW
With SXSW Interactive opening day rapidly approaching, our team is gearing up for a busy few days in Austin. David Berkowitz, VP of Emerging Media at 360i, will serve as a panelist at two events: “Games Anywhere, Anytime” on Friday, March 8 and “The Power of Marketing in the Moment” on Sunday, March 11. Games ...