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Tag Archives for tablet

Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]

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[REPORT] Best Practices for Advertisers as Mobile Search Soars

After years of promise, search has officially moved beyond the PC and laptop. Our latest 360iU report, Search Beyond the PC, explores how accelerating mobile and tablet search growth is inspiring marketers to adapt their search strategies to reach a new generation of always-on, on-the-go searchers. In Q2 2012, mobile devices and tablets comprised 14 […]

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