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Tag Archives for tablets

6 Tips for Creating a Successful Second-Screen Experience

As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content […]

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5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers

Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.

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