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Tag Archives for targeting

Reimagine [Almost] Everything: From Real-Time to Right Time

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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Facebook Unveils Four New Targeting Options for Advertisers

Facebook recently released a new suite of core targeting options that allows advertisers to further refine their audiences in paid social campaigns and gain better insights into performance. Following the update, advertisers can expect upgraded controls over location, demographic, interest and behavior. Facebook has been rolling out the new features over the past month through […]

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With Interest Targeting, Twitter Takes its Ad Product to the Next Level

As social platforms continue to establish themselves in the competition for ad dollars, Twitter is the latest in announcing changes to increase its options for advertisers. Twitter recently added interest targeting to its paid advertising offering, giving marketers the ability to target users who share interests with their brand’s current followers. Marketers can target more […]

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Digital News Roundup: May 14, 2010

Headlines from this week included promising news about the online ad industry, the launch of Twitter’s Business Center and a new mobile strategy from Starbucks that utilizes location-based social network Brightkite. We recap these stories and more below. Report: Online Ad Market Rebounds in First Quarter of 2010 New comScore data signaled a display advertising […]

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AOL Ad Desk Launches, Giving Advertisers More Control & Transparency of Their Media Buys

Yesterday, AOL announced the beta of the Advertising.com Ad Desk, their new self-service display ad platform that provides marketers and their agencies with direct access to AOL’s inventory. At 360i, we’ve been working with AOL on their beta for some time, providing feedback on the platform and helping to enhance its benefit to marketers and […]

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