Click to view our POV on Social Marketing Strategies for Travel.

We’ve now published our POV on Social Marketing Strategies for Travel, previously available only to 360i clients. The report offers valuable advice for all marketers (not only those in the travel industry), as customers increasingly base their decisions more on price points and deals and less on brand loyalty. Web-savvy and driven by value, they are also relying less on official sources for information and more on the advice of their peers.

Read the full article

Some consumers are cutting back on travel and are fickle when it comes to brand loyalty, but this doesn’t mean travel marketers should abandon their attempts to reach out to them. The current environment actually presents a great opportunity for travel brands to take a step back, listen to what consumers are saying about their offerings and use that information to develop meaningful connections with their customer base online. So today, 360i released a POV outlining some of the latest social media platforms and communication strategies for travel marketers.

POVs are delivered regularly to 360i’s clients. If you’re interested in viewing this or other reports, or for more information, please contact us at editor@360i.com.