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Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. While Facebook surpassed its Q3 projected growth and YouTube contributed heavily to a successful […]

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Influencer Spotlight: Catching up with Clay Rodery

Illustrator and artistic visionary Clay Rodery straddles the creative line between comic book fantasy and popular culture to tell fully immersive narratives that captivate his fans. Clay is best known for his character portraits, and his artwork ranges from traditional illustrations to complex GIFs of scenes from pop culture films. Although primarily a creator of […]

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Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms

Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant in social media, a lot has changed in the last few months. Below is an updated one-pager mapping the top social networks against each other based on various criteria, […]

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Influencer Spotlight: Catching Up with T. Kyle MacMahon

How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to […]

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How Brands Can Tap into Vine Influencers for Snapchat

Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles […]

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