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Tag Archives for tv

Dispatch from SXSW: TV Gets Personal

When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]

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USA Network & 360i Pick Up OMMA Award for SUITS & STYLE

USA Network’s successful SUITS & STYLE campaign picked up top honors in its category at this week’s OMMA Awards. The effort – which promoted the second season of SUITS – was named Best Integrated Online Campaign among TV brands. 360i is lead social agency for USA Network. Last spring, USA Network teamed up with men’s […]

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5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers

Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.

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