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Tag Archives for TV ratings

Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment […]

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