Tag Archives for twitter
8 Things We’ve Learned from Engaging with 200MM People in Social
Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our ...
Q&A with Univision’s David Beck: Harnessing the Power of Social TV
David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to learn more about Univision’s approach to social TV and how the network is innovating the viewing experience for its audience. ...
Saracens Rugby Club Merges Social and Sport in Match Day Experience
This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i ...
Twitter Announces Keyword Targeting in Timelines
Today, Twitter announced its newest feature: keyword level targeting within the timeline. Prior to this announcement, marketers could utilize Twitter’s Promoted Tweet product based on interest categories, lookalike targeting and conversations. These clusters were determined by user data, but did not take advantage of the real-time nature of conversations on the platform. With keyword level targeting, marketers can ...
Oscar Mayer Gets Fresh with Scope on April Fools’ Day
When brands play in social, everybody wins. As we’ve seen with Oreo, brand-to-brand interactions can open the flood gates to a realm of dynamic engagement. While still a relatively new concept, real-time marketing has reached a tipping point in recent months. As brands vie to stay relevant in their consumers’ everyday lives, the market has ...