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Social Media Resolutions for 2020

From Baby Yoda to VSCO Girls, social media culture and content was full of new memes in 2019. But social usage behavior and consumers expectations from brands remained relatively the same from previous years: consumers expect brand transparency from the causes they support to the content they create; consumers expect more experiences online from shopping […]

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2018 Social Media Year in Review

Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of interest like the evolution of voice technology, built on ongoing trends like longer-form video consumption with IGTV, and gave us the brief craze over platforms like VERO. Campaigns like […]

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2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

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Social Video Goes Premium with Updates from Facebook and YouTube

“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have already seen, there have been some fundamental changes to Facebook’s Newsfeed and requirements around YouTube video. While these changes have some immediate impacts, they signal a future where social […]

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2017 Social Media Year in Review

Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories content continued, concerns around brand safety and fake news underscored the need for quality control behind content delivery. Creative automation and authentic content like the Genius chatbot that lets […]

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