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Tag Archives for ugc

What’s Buzzing: Fan-inspired Spots, Gear Dispensing Vending Machines & More

Earlier this week Apple made headlines in announcing its acquisition of rising music brand Beats Electronics for $3 Billion. Not only did the acquisition get news outlets talking, but it also incited brands to get in on the conversation. Denny’s was one brand that made the most of the opportunity, tweeting a play on words […]

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]

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5 Best Practices When Creating Facebook Content for Hispanics

More and more, marketers are recognizing the growing buying power of Hispanics in the US. Instead of considering whether or not they should connect with Hispanics, they are now exploring how to best reach this important demographic. Hispanics over-index in both mobile usage and social network presence when compared to non-Hispanics, emphasizing the importance of […]

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Saracens Rugby Club Merges Social and Sport in Match Day Experience

This past weekend, the London-based Saracens Rugby Club launched full-stadium WIFI in their newly constructed stadium, Allianz Park. This presented a chance for the table-topping Premiership rugby club to become the first sports club in Europe to encourage real-time user-generated content (UGC) that could contribute positively to the match day experience. Given this opportunity, 360i […]

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Four Methods of Measuring Digital Media Buzz

This month, I had the pleasure of speaking at Strategy Institute’s Digital Media Measurement & Pricing Summit. It sounds wordy and dry, but there were some great presentations spanning all forms of digital media, from TV to billboards. My talk was on user-generated content metrics, and thinking about the subject, I found that the ways […]

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