Tag Archives for USA Network
360i’s SXSW Ambassadors Share Favorite Festival Experiences
For SXSW Interactive 2016, we sent a few 360i’ers to Austin, Texas to be our eyes and ears on-the-ground at the festival. While attending sessions, brand activations and parties, they found inspiration in some unlikely places. We asked them to share their some of their most memorable experiences to-date, and now we’re sharing these with you: Shalini Agrawal, Media […]
5 Tips for Making Periscope Part of Your Brand’s Content Strategy
The year of live video may very well be upon us, and brands are wasting no time testing the waters with video features and technology such as Periscope – a real-time streaming app owned by Twitter that launched earlier this year. In the last couple months, 360i has partnered with a number of clients including Coca-Cola […]
USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers
To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each […]
SXSW 2015: All About That GIF
For something so simple and not particularly new, GIFs can be surprisingly powerful and, nowadays, ubiquitous. But is that really so surprising? At SXSW this year, a panel comprised of Victoria Taylor of Reddit, Tim Hwang of Imgur, Alex Chung of Giphy and moderator Selena Larson from The Daily Dot came together to discuss all […]
4 Characteristics of Highly Shareable Content
The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]