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Tag Archives for user-generated content

HBO Gives Fans the Chance to Appear On Air in the ‘Ballers’ Title Sequence

This past Sunday, HBO celebrated the Season Two premiere of Ballers by giving fans a chance to be featured in the show’s popular opening title sequence. Ballers cast member Dwayne “The Rock” Johnson kicked off the campaign with an video encouraging fans to share their own workout video with hashtag #BallersIntroContest. The social activation is running on Twitter and Instagram, and will culminate in a special, […]

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Is Buzz Monitoring Technology Enough?

Monitor that Buzz, via Wikipedia These days, as user-generated content continues to proliferate, marketers are increasingly trying to figure out how to monitor and measure it. That’s why services like Scout Labs, the new relatively low-cost social media monitoring dashboard, tend to get a lot of buzz of their own when they launch.

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Four Methods of Measuring Digital Media Buzz

This month, I had the pleasure of speaking at Strategy Institute’s Digital Media Measurement & Pricing Summit. It sounds wordy and dry, but there were some great presentations spanning all forms of digital media, from TV to billboards. My talk was on user-generated content metrics, and thinking about the subject, I found that the ways […]

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