Tag Archives for Verizon
What Verizon’s Acquisition of Yahoo Means For Marketers
Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]
Posted in Media Planning & Buying
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Also tagged AOL, data, Facebook, Google, mobile video, search advertising, Yahoo
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Yahoo! Motion Ads Deliver Impactful Creative Opportunities
Yahoo! announced its new Motion Ads in March, which are available in large-size units such as the Login and Billboard. The creative for a Motion Ad is static except for a single animated element like the wind blowing a model’s hair or steam coming from a cup of coffee. This animation is an aesthetically pleasing […]
Posted in Media Planning & Buying
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Also tagged Billboard, Kraft Cheese, Login, Marissa Mayer, Yahoo! Motion Ads
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