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Tag Archives for Video

What Marketers Need to Know from Twitter’s #VideoNow Presentation

In its recent presentation, #VideoNOW, Twitter showcased the latest updates to its Amplify product and its new Moments tab, and it shared how its video product and real-time nature is differentiated from other social platforms. During the event, which took place at the Highline Studios in New York, and which notably was the first public […]

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Twitter Launches Autoplay & Full-Screen Views for Video Content

Earlier this week, Twitter announced key enhancements for all native videos, GIFs and Vines within the platform. Following aggressive moves on the video content front earlier this year, Twitter’s rich media units will now autoplay in user timelines, across mobile and desktop. This means video units, including Vines and GIFs, will automatically play (while muted) […]

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Update: Twitter Rolls Out New Features

Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video […]

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No Surprise: Twitter’s First Update for Q1 is New Video Features

Video will be paramount for how marketers will engage consumers in 2015 if social networks have their way.  Reports from CES last week unveiled new information about Twitter’s proposed video capabilities that could have significant implications for marketers and how they leverage the platform this year.  While Twitter hasn’t yet confirmed many of the reports […]

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Marketers Rejoice! Vine Adds Video Upload Functionality

Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced […]

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