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Tag Archives for video marketing

IGTV: What It Is & Why It Matters

Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]

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Facebook ‘Watch’ and What It Means for the Future of Video Marketing

After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […]

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A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, […]

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