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Tag Archives for Video

Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides […]

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YouTube Update Makes Google+ a Mandatory for Comments

Contributing Authors: Caroline Tseng, Strategist & Jessica Samson, Community Manager at 360i  Still skeptical about whether or not Google+ is relevant for your brand? Some recent news from YouTube may have you thinking differently. In YouTube’s latest update, users will now be required to have a Google+ account in order to comment on videos. More […]

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Vine vs. Instagram: Which Platform Should Marketers Bank On?

By Danielle Johnsen Karr, Supervisor of Digital Communities at 360i & Tatiana Urriaga, Senior Community Manager at 360i As short form video continues to rise in popularity in accordance with mobile usage, marketers are challenged to determine which platform is right for their brand. While most players in this space produce similar types of content, […]

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Hey Instagram, I Like the Way You Move

When it comes to content, the real-time nature of social media has led us to embrace a ‘shorter-is-better’ philosophy. GIFs are the new ‘clips,’ 140-character messages are the norm for social status updates and – thanks to services like Instagram – beautiful images can be shared within seconds of capture. In vein with this trend, […]

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4 CES Trends for Marketers [VIDEO]

Each year, thousands of marketers converge in Las Vegas for the Consumer Electronics Show (CES) to be among the first to experience the latest and greatest in technology and media. Our very own David Berkowitz, VP of Emerging Media at 360i, joined the excitement this year, helping to navigate and tour the tradeshow floor on […]

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