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Tag Archives for Virality

Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Maria Loida, Senior Social Publicist at 360i. In this post Maria recaps one of the SXSW panels she attended […]

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What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

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