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Tag Archives for Creative & Tech

4 Tried-and-True Rules for Effective Display Creative

Last week 360i attended a Dynamic Logic and 4A’s webinar during which they presented best practices for display banners based on analysis of best- and worst-performing campaigns (you can access the press release about the study on Dynamic Logic’s Web site). One key insight, which we have espoused for years, is that taking the time […]

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360i Client Fasig-Tipton Revels in Derby Victory as Graduate Claims Crown

360i client Fasig-Tipton (see site above) enjoyed a big win this weekend when graduate Mine That Bird won the 2009 Kentucky Derby. Lately, I’ve been writing about banner and Web site trends, as well as announcing creative awards we have won. Today is a little different. I’m honored to congratulate one of 360i’s clients on […]

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360i, Marvel Entertainment’s Create Your Own Superhero Site Nominated for Webby Award

by David Levin, President of 360i’s Design & Development Group 360i and Marvel Entertainment’s Create Your Own Superhero site has just been nominated for a Webby Award. The highly interactive site enables visitors to fully customize a superhero from start to finish using countless hand-drawn comic assets (headgear, facial features, outfits and accessories). The tool […]

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Choosing between Drupal and WordPress for Your Microsite

By David Levin, President of 360i’s Design & Development Group A recent Adweek article [“Digital Shops Embrace Cheap Chic”] discusses how, given the current economic downturn, interactive agencies are foregoing million-dollar experiential Flash microsites in favor of small sites built on growing social media and CMS platforms, such as WordPress and Drupal. Drupal and WordPress […]

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360i Wins Outstanding Website ‘WebAwards’ for adidas, Marvel

by David Levin President, 360i Design & Development Group 360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged […]

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