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Tag Archives for #WeighThis

360i & Lean Cuisine Awarded Grand Ogilvy in The ARF David Ogilvy Awards

We’re excited to announce that 360i client Nestlé Lean Cuisine was the recipient of the 2016 ARF Grand Ogilvy honor in The ARF David Ogilvy Awards. The best in show honor was awarded to the brand’s #WeighThis campaign which focused on the accomplishments that fuel successful lifestyles for women. The David Ogilvy Awards is the […]

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Lean Cuisine Mutes the ‘Diet’ Conversation to ‘Weigh What Matters’

At the start of the New Year – a time when resolutions by and large are centered around diet and weight loss – 360i client, Nestlé Lean Cuisine is bringing its #WeighThis movement full circle with an initiative that – quite literally – mutes the ‘diet‘ conversation. Introducing the #WeighThis Diet Filter for Google Chrome™ […]

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Lean Cuisine Celebrates Women’s Accomplishments in NYC Art Installation

Earlier this week client Nestlé Lean Cuisine hosted a two-day art installation in New York City’s Grand Central Terminal to showcase how women are weighing themselves differently by weighing their accomplishments, not their bodies. The effort follows the brand’s #WeighThis social campaign launch this past summer, where Lean Cuisine asked women to share how they […]

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Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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