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Tag Archives for WhatsApp

Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. 360i’s Global Social Insights blog series, which we’ll be sharing as a […]

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Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]

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F8 Gives Marketers More Insight into Facebook’s Plans for the Future

We saw a lot of exciting developments come out of Facebook’s annual F8 Developer Conference last week. At the conclusion of the two-day event, it was apparent Facebook is no longer just a social platform, but a growing portfolio of apps and products – that now includes Instagram, WhatsApp, Groups, Messenger and Oculus Rift – […]

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#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]

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