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Tag Archives for #WineWednesday

#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]

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Social Media Week #WineWednesday Panel Event Recap

As part of Social Media Week New York, 360i partnered with the Word of Mouth Marketing Association (WOMMA) for a #WineWednesday panel event, welcoming special guests Brian Sacawa, founding storyteller of He Spoke Style, and Nick Guastaferro, the Director of Marketing for Absolut Vodka at Pernod Ricard USA (client) for a candid panel discussion with […]

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#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

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How Social Media is Redefining ‘Celebrity’ Partnerships

With more than 4.6 million subscribers and 2.2 million Twitter followers, content creator Tyler Oakley’s YouTube videos often command larger audiences than many TV shows. And popular fashion and lifestyle blogger Emily Schulman was recently referred to as the Martha Stewart of our generation. Digital influencers like Oakley and Schulman represent a new breed of […]

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3 Lessons from 360i & WOMMA’s #WineWednesday Panel

360i & WOMMA recently hosted a #WineWednesday panel called “Influencers as Storytellers: The Rise of the Digital Celebrity.” Panelists included photographer and award-winning Vine creator Meagan Cignoli, fashion illustrator Katie Rodgers of Paper Fashion and illustrator and style expert Dallas Shaw. 360i’s own SVP of Influencer Marketing, Rebecca McCuiston, served as moderator as panelists discussed how […]

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