At WOMMA’s Word of Mouth Marketing University (WOMM-U), I moderated the ultimate face-off, smackdown, no holds barred slugfest: FACEBOOK vs. MYSPACE. It’s the top billing matchup for the ages.

And it ended in a hug.

I must have done something horribly wrong.

Before the session, 360i CEO Bryan Wiener tweeted, “@dberkowitz moderating panel at WOMMA btwn Facebook and Myspace. Riot may ensue. Tweet him questions #womma”. When it was over, 360i tweeted, “@dberkowitz The MySpace-Facebook panel ended in a hug? You channeling your inner Gandhi today or what? #WOMMA.”

Read the full article »

Lessons from Saturday Night Live’s Digital Word of Mouth Strategies

360i’s Sarah Hofstetter (@pezmeister1) and NBC’s Matt Allen (@mattla31) took the stage at the Word of Mouth Marketing Association’s WOMM-U conference this morning to talk about how Digital Word of Mouth strategies helped fuel online buzz for the network’s long-standing comedy show Saturday Night Live.

You can view the presentation above to learn more about how brands can navigate the myriad of opportunities in the social landscape to carve out a strategic plan that will satisfy objectives, meet the audience’s value expectations, abide to the rules of the channel and jive with the brand’s unique set of assets and advocates. You can also learn about how 360i teamed up with NBC to launch a successful DWOM initiative, which incorporated the use of an NBC-branded video player.

Read the full article »