Tag Archives for word of mouth
360i Inspired Speaker Series: What does “authority” mean in the Digital Age?
We recently hosted a special panel session in our New York offices that focused on the new era of online influence. The event was part of 360i’s Inspired Speaker Series, which brings together some of the brightest minds across various industries to discuss trends in the dynamic digital landscape.
FTC Clarifies Guides for Endorsements Regarding Blogger-Marketer Relations
Back in October the FTC updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising and established precise rules for disclosure when it comes to marketers interacting with online influencers. The news was significant to the digital community because for the first time since 1980, there were specific parameters for digital word of ...
360i’s Sarah Hofstetter Elected to WOMMA Board of Directors
At 360i we’re proud to be a part of a number of industry associations that continuously help propel and evolve digital marketing through collaborative thought leadership. One such group is the Word of Mouth Marketing Association (WOMMA), which focuses on word of mouth, consumer-generated and social media platforms – areas that the 360i works in ...
360i’s WOMMA Webinar on Social Marketing & Word of Mouth Programs
Last week, Sarah Hofstetter – our VP of Emerging Media & Client Strategy – led a WOMMA webinar that centered on how marketers can integrate social marketing into word of mouth programs. If a brand is determined by what people say when you’re not in the room – and the social web presents a new ...
Free WOMMA Webinar: 360i to Talk Social Marketing & Word of Mouth
There’s been a lot of talk lately amongst emerging media circles about how marketers can effectively utilize social marketing strategies alongside Digital Word of Mouth programs. We briefly addressed the topic in our Social Marketing Playbook – and now our very own Sarah Hofstetter is taking a deeper dive via an upcoming WOMMA webinar. The ...