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Digital Marketing & Social Media Blog

Tag Archives for yahoo

5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search ...

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Yahoo Follows Google’s Move to Encrypted Search

Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance ...

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Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative ...

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into ...

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Hey Yahoo!, Here Are 3 Ways You Can Keep Your Promise to Tumblr

How did Yahoo! announce its $1.1 billion deal to acquire Tumblr?  With a GIF, of course. In a blog post promising not to “screw up” Tumblr, Yahoo! CEO Marissa Mayer announced that her company would be acquiring the platform, home to more than 100 million millennial creators, GIFs and adorable animals. The web is buzzing ...

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