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Tag Archives for yahoo

Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

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What’s Buzzing: Unsung Bacons, Pinterest TV & More

Following weeks of rumors, Twitter has announced Mute for iPhone, Android and Twitter.com users. The new feature will allow people to silence other users’ activity (tweets, re-tweets, etc.) from their timeline. To learn more, read “What Marketers Should Know about Twitter’s Mute Button.” Keep reading for more of the week’s top stories in marketing. AirBnB […]

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Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

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Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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