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What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

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360i CEO Speaks on Google/Yahoo Deal [NY Times]

Bryan Wiener, CEO of 360i, is featured in today’s New York Times discussing Google and Yahoo’s recently announced search advertising pact: New York Times Ad Accord for Yahoo and Google By Miguel Helft SAN FRANCISCO — Microsoft’s four-month-long courtship of Yahoo has finally thrown Yahoo into the arms of their biggest common rival, Google. Google […]

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