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360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual […]

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Recapping the 2015 NewFronts & The Future of Digital Video

The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. **** As I look back on the 2015 NewFronts (and beyond the splendor that was my […]

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TechDay NYC: Startups & Their Lens Into the Future

Recently, NYC’s Pier 92 hosted over 400 startups and 10,000 attendees at TechDay NYC; organizer’s claim it to be the “largest startup event in the United States.” Though the massive science fair-style event was predominantly filled with younger, smaller organizations, TechDay NYC also attracted more established “startups” like Uber, Delivery.com and Fan Duel. Because of […]

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Now Available On Demand: Canon’s ‘Bending The Light’ Documentary

This week Canon U.S.A. (client) is releasing its feature-length documentary Bending the Light on Vimeo video-on-demand. The film directed by veteran filmmaker Michael Apted – director of the Up series, Gorillas in the Mist, and The World is Not Enough – is a celebration of the craft of visual imaging, and explores the relationship between […]

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New Orleans Tourism Portrays Endless Possibility in Latest Campaign

Client New Orleans Tourism Marketing Corporation (NOTMC) recently launched a national integrated marketing campaign to showcase the city as a unique, one-of-a-kind experience. The digital first campaign expands on NOTMC’s “Follow Your NOLA” campaign to elevate the city’s appeal across TV, radio, native content, influencer marketing, mobile and live events to attract culturally-minded travelers known […]