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Category Archives for Creative & Tech

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SoFi Hosts First-Ever Facebook Live Financial Therapy Session

This past Saturday, romance met finance as SoFi hosted the first-ever online financial therapy session on Facebook Live. The inaugural event called “For Love & Money” brought together financial wellness expert Amanda Clayman and one couple, Megan and Mina, who are both SoFi members. For 30 minutes, Megan and Mina openly discussed their financial challenges, […]

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The State of VR: Summer 2016

Those of us in the advertising and marketing communities are expected to keep our finger on the pulse of what’s new and what’s next in technology. Tech fads come and go every few months and it’s rare that any one of them ever leaves a long lasting impact on the industry at large. With regards […]

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HBO Gives Fans the Chance to Appear On Air in the ‘Ballers’ Title Sequence

This past Sunday, HBO celebrated the Season Two premiere of Ballers by giving fans a chance to be featured in the show’s popular opening title sequence. Ballers cast member Dwayne “The Rock” Johnson kicked off the campaign with an video encouraging fans to share their own workout video with hashtag #BallersIntroContest. The social activation is running on Twitter and Instagram, and will culminate in a special, […]

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New Orleans Tourism Takes Over NYC’s Union Square Subway Station

New Orleans, LA (aka, ‘NOLA’) has landed in New York City! Last week, NYC’s heavily trafficked Union Square subway station got some New Orleans flair with an Out-of-Home campaign from New Orleans Tourism Marketing Corporation (NOTMC). Installed last Tuesday, the subway ads illustrate that New Yorkers will feel right at home in New Orleans as NYC and […]

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Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]