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Category Archives for Creative & Tech

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New Coca-Cola Freestyle Film Uncovers “A World to Pour”

In a new campaign for Coca-Cola Freestyle, 360i and Coca-Cola bring the one-of-a-kind touch screen dispenser’s limitless options to life, inviting consumers to “Discover a World to Pour” with Coca-Cola’s delicious branded beverages. The film, which represents 360i’s first work as Coca-Cola Freestyle’s Agency of Record, aims to increase the dispenser’s awareness and position Coca-Cola […]

360i #SideHustle: Ebony Vines Takes ‘Theater Geek’ to the Next Level

Welcome to the 360i #SideHustle blog series, where we showcase the totally awesome side projects, start-up businesses and other ventures created by the always-curious and entrepreneurial crew of employees here at 360i.  When Ebony Vines was a little girl, she and her sister used to “Mystery Science Theater 3000” old black and white musicals, applying their […]

Game of Thrones Hacks Summer Solstice With #WinterIsHere Campaign

For the past six seasons of Game of Thrones, we’ve been told that “Winter Is Coming”. On the Summer Solstice, June 21, HBO confirmed the long-predicted theory and declared that Winter Is Here in Season 7, with a clever “winterizing” blitz of activations across social, digital and broadcast. With over a year since the last […]

Google Chrome’s Forthcoming Ad-Blocker: What Marketers & Consumers Need to Know

Google recently announced that they are preparing to launch a new version of Chrome in early 2018 which will integrate an ad-blocker that will facilitate the supervision of the web’s ad experiences. This gives Google and the Coalition for Better Ads (of which Google now belongs) a mechanism to push forward the Coalition’s new data-driven […]

Kahlúa Targets Millennial Brunch-Goers in New “Just Add Kahlúa” Campaign

This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just Add Kahlúa” aims to showcase how simple it is to add Kahlúa to any iced coffee during millennials’ favorite meal –  brunch. To kick off the campaign (and poke […]