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Category Archives for Creative & Tech

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Game of Thrones Hacks Summer Solstice With #WinterIsHere Campaign

For the past six seasons of Game of Thrones, we’ve been told that “Winter Is Coming”. On the Summer Solstice, June 21, HBO confirmed the long-predicted theory and declared that Winter Is Here in Season 7, with a clever “winterizing” blitz of activations across social, digital and broadcast. With over a year since the last […]

Google Chrome’s Forthcoming Ad-Blocker: What Marketers & Consumers Need to Know

Google recently announced that they are preparing to launch a new version of Chrome in early 2018 which will integrate an ad-blocker that will facilitate the supervision of the web’s ad experiences. This gives Google and the Coalition for Better Ads (of which Google now belongs) a mechanism to push forward the Coalition’s new data-driven […]

Kahlúa Targets Millennial Brunch-Goers in New “Just Add Kahlúa” Campaign

This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just Add Kahlúa” aims to showcase how simple it is to add Kahlúa to any iced coffee during millennials’ favorite meal –  brunch. To kick off the campaign (and poke […]

360i #SideHustle: Maria Loida Brings Rooftop Yoga and Relaxation to Agency Life

Maria Loida is the Associate Director of Influence and Social Marketing Strategy at 360i… she’s also the agency’s resident Yoga instructor. Every Wednesday her class gathers in the Training Room or on our roof with stellar TriBeCa to Midtown views to unwind from the week and take an hour to just relax. We caught up […]

Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming

For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited the WWHL fun has never stopped when the on-air show ends. Andy’s after shows are equally as unfiltered and authentic as the live-airing. To demonstrate just how live WWHL […]