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Category Archives for Creative & Tech

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National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science

Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […]

Dispatch from SXSW: How Tech is Revolutionizing Leadership

SXSW Interactive, not unlike other festivals and conferences, does its best to cram as many topics, conversations and pieces of information into a short few days. Technology and its intersection with business was a clear favorite this year, as the topic found its way into nearly every conversation on stage. While each session presented varying […]

Dispatch from SXSW: AI Innovation is Happening Now

Artificial Intelligence (AI) is predicted to deliver the next wave of societal transformation, often paralleled with the introduction of the internet and sliced bread. SXSW, considered a bellwether of tech trends, heralds that the “AI Moment” is right around the corner, if not happening right now. The advertising industry has the raw materials to be […]

Dispatch from SXSW: TV Gets Personal

When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]

Dispatch from SXSW: The Need for Impactful Entertainment Experiences

We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]