Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Creative & Tech

Recent

Dispatch from SXSW: TV Gets Personal

When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]

Dispatch from SXSW: The Need for Impactful Entertainment Experiences

We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]

Oreo and Google Team Up to Create an Interstellar Digital Dunk Experience

Earlier this month OREO launched the OREO Dunk Challenge, a global campaign that invites people around the world to share the playful, creative ways they dunk their OREO cookies in milk. This week, to help people dream up new ways to dunk, OREO released a first-of-its-kind digital experience that takes OREO cookies out of this […]

Absolut Lime Launch Takes Center Stage at the 59th GRAMMYs®

PRUSA and 360i launched new Absolut Lime with bold #RefreshTheTalk Campaign Absolut and 360i transformed music’s biggest night of the year, The 59th GRAMMYs® Awards Show, into a national stage for the launch of the brand’s newest refreshing flavored vodka, Absolut Lime, with the #RefreshTheTalk Campaign. The #RefreshTheTalk Campaign created a rallying cry that turned […]

Star of FOX’s “The Mick” Claims #KidsAreDicks In Premiere Campaign

On New Year’s Day, FOX premiered their new parenting comedy series, “The Mick” starring Kaitlin Olson (It’s Always Sunny in Philadelphia) as Mickey, a woman without money or scruples – but plenty of hustle – who unexpectedly finds herself in charge of her sister’s spoiled children. In the weeks leading up to the premiere Mickey […]