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Digital Marketing & Social Media Blog

Category Archives for Creative & Tech

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Recapping the 2015 NewFronts & The Future of Digital Video

The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. **** As I look back on the 2015 NewFronts (and beyond the splendor that was my […]

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TechDay NYC: Startups & Their Lens Into the Future

Recently, NYC’s Pier 92 hosted over 400 startups and 10,000 attendees at TechDay NYC; organizer’s claim it to be the “largest startup event in the United States.” Though the massive science fair-style event was predominantly filled with younger, smaller organizations, TechDay NYC also attracted more established “startups” like Uber, Delivery.com and Fan Duel. Because of […]

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Now Available On Demand: Canon’s ‘Bending The Light’ Documentary

This week Canon U.S.A. (client) is releasing its feature-length documentary Bending the Light on Vimeo video-on-demand. The film directed by veteran filmmaker Michael Apted – director of the Up series, Gorillas in the Mist, and The World is Not Enough – is a celebration of the craft of visual imaging, and explores the relationship between […]

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New Orleans Tourism Portrays Endless Possibility in Latest Campaign

Client New Orleans Tourism Marketing Corporation (NOTMC) recently launched a national integrated marketing campaign to showcase the city as a unique, one-of-a-kind experience. The digital first campaign expands on NOTMC’s “Follow Your NOLA” campaign to elevate the city’s appeal across TV, radio, native content, influencer marketing, mobile and live events to attract culturally-minded travelers known […]

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Toyota Creates Unique Symphony of GIFs from Production Line in ‘Gifony’

360i client Toyota is giving fans a rare glimpse “under the hood” of its world-renowned production process with a new campaign that connects the growing “how it’s made” conversation with one of the most beloved interests in the world – music. Toyota is inviting fans to remix the sights and sounds of Toyota’s manufacturing plants in […]