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Category Archives for Creative & Tech

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Star of FOX’s “The Mick” Claims #KidsAreDicks In Premiere Campaign

On New Year’s Day, FOX premiered their new parenting comedy series, “The Mick” starring Kaitlin Olson (It’s Always Sunny in Philadelphia) as Mickey, a woman without money or scruples – but plenty of hustle – who unexpectedly finds herself in charge of her sister’s spoiled children. In the weeks leading up to the premiere Mickey […]

Canon Swaps Music Stands for Printers in Live Orchestra Performance

The phrase “work of art” typically doesn’t conjure up images of office electronics, working together in perfect harmony. But as the latest spot from Canon illustrates, this isn’t your typical printer. To demonstrate the efficiency and reliability of their imageCLASS printers, Canon asked a 19-person orchestra to perform a special arrangement of Beethoven’s 7th Symphony, […]

For the Truly Groundbreaking at CES, You’ll Have to Wait a Few Years

Five Ways to Beat the Hype Cycle Now   CES could be called the Peak of Inflated Expectations Conference because it focuses on technology and products that allure and excite, but don’t always last. At its best, CES gives us a glimpse into the future of consumer electronics and provides new ways of thinking about how […]

Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at the renowned Whitney Museum in New York. Just hours before the event, neither Canon nor 360i knew what images provided by Roberto Valenzuela, […]