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Category Archives for Creative & Tech

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Absolut Lime Launch Takes Center Stage at the 59th GRAMMYs®

PRUSA and 360i launched new Absolut Lime with bold #RefreshTheTalk Campaign Absolut and 360i transformed music’s biggest night of the year, The 59th GRAMMYs® Awards Show, into a national stage for the launch of the brand’s newest refreshing flavored vodka, Absolut Lime, with the #RefreshTheTalk Campaign. The #RefreshTheTalk Campaign created a rallying cry that turned […]

Star of FOX’s “The Mick” Claims #KidsAreDicks In Premiere Campaign

On New Year’s Day, FOX premiered their new parenting comedy series, “The Mick” starring Kaitlin Olson (It’s Always Sunny in Philadelphia) as Mickey, a woman without money or scruples – but plenty of hustle – who unexpectedly finds herself in charge of her sister’s spoiled children. In the weeks leading up to the premiere Mickey […]

Canon Swaps Music Stands for Printers in Live Orchestra Performance

The phrase “work of art” typically doesn’t conjure up images of office electronics, working together in perfect harmony. But as the latest spot from Canon illustrates, this isn’t your typical printer. To demonstrate the efficiency and reliability of their imageCLASS printers, Canon asked a 19-person orchestra to perform a special arrangement of Beethoven’s 7th Symphony, […]

For the Truly Groundbreaking at CES, You’ll Have to Wait a Few Years

Five Ways to Beat the Hype Cycle Now   CES could be called the Peak of Inflated Expectations Conference because it focuses on technology and products that allure and excite, but don’t always last. At its best, CES gives us a glimpse into the future of consumer electronics and provides new ways of thinking about how […]

Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]