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Digital Marketing & Social Media Blog

Category Archives for Creative & Tech

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SXSW

SXSW Recap: A Report on the Best of SXSW Interactive 2015

Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview […]

abtesting

Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of […]

intlCES

The CES 2015 Report: Position Your Brand For The Future

Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to […]

OculusBlog

Toyota Introduces Oculus Rift Simulator to Combat Distracted Driving

At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality technology has been used to educate the public about the dangers of distracted driving. Parents and teens were invited to take a seat in a stationary Toyota vehicle, put […]

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4 Ways Marketers Can Partner & Ride Along With Uber

Located in more than 200 cities across 45 countries and 6 continents worldwide, popular car service company Uber has made it its mission to bring transportation to everyone, everywhere with just the tap of a button. As Uber expands, it is working to put hundreds of thousands of cars on the road. This gives marketers […]