by David Levin
President, 360i Design & Development Group
360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged on design, innovation, content, technology, interactivity, navigation and ease of use.
The objective of the adidas campaign – centered on the theme “Know the Code” – was designed to engage young ballplayers by educating them about how to play the game, while driving retail sales online. The Code is what defines the game of baseball. It’s the unwritten rules that guide each player to be their best.
360i developed the adidas baseball Web site using on-field photography and video, as well as a subtle baseball-card-like design. This allowed the site’s visitors to explore the baseball ‘Codes’ and associated adidas products throughout the site while enjoying a highly visual experience.
Every “baseball card” on the Web site showcases professional athletes and gives their on-field perspectives of how best to play the game. Product highlights and “buy now” links drive sales to shopadidas.com, adidas’ online store, and Dick’s Sporting Goods, adidas’ strategic retail partner.
The result is an engaging, interactive website that immerses young ballplayers in the Code and associates adidas products with key player attributes: Speed, Power and Hustle.
For Marvel’s Create Your Own Superhero site, 360i built a highly interactive tool enabling consumers to build and fully customize a Superhero from start to finish using countless hand-drawn comic “assets” (such as headgear, facial features, outfits, logos, accessories). The tool also includes “Hero Packs” allowing consumers to use assets from their favorite Marvel characters such as Iron Man and The Hulk.
In addition, users can use a color picker to further style their Hero. After they’ve created their Hero, users can save, send to a friend, print or post to the Marvel.com Hero Gallery. The tool also allows Marvel representative to easily upload and manipulate new character assets, and create new asset categories.
We’re honored to be recognized for our work on behalf of adidas and Marvel – and thanks to WMA for making these awards possible.