This year the city of New Orleans turns 300 years old. In promotion of the upcoming tricentenntial, New Orleans Tourism Marketing Corporation has debuted a provocative vintage photo gallery in New York’s Union Square subway station. Showcasing archival images from the city’s history, the city is encouraging passersby to “Leave with a story, not a souvenir.”
The subway photographs, which were also featured in the Minneapolis-Saint Paul International airport during peak Super Bowl travel, come directly from the city’s archive and feature work from renowned and legendary photographers like Bruce Gilden, of the Magnum Photos Collective, Jack Robinson, known for his seminal work with VOGUE, Robbie McClaran, and Michael P. Smith, who photographed the New Orleans Jazz Festival for over three decades. The subway creative also features colors and textures lifted directly from New Orleans shotgun houses, bungalows, cottages, cemetery walls, antique doors, and potholes as part of the city’s new design and re-branding.