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Category Archives for Creative & Tech

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HBO Gives Fans the Chance to Appear On Air in the ‘Ballers’ Title Sequence

This past Sunday, HBO celebrated the Season Two premiere of Ballers by giving fans a chance to be featured in the show’s popular opening title sequence. Ballers cast member Dwayne “The Rock” Johnson kicked off the campaign with an video encouraging fans to share their own workout video with hashtag #BallersIntroContest. The social activation is running on Twitter and Instagram, and will culminate in a special, […]

New Orleans Tourism Takes Over NYC’s Union Square Subway Station

New Orleans, LA (aka, ‘NOLA’) has landed in New York City! Last week, NYC’s heavily trafficked Union Square subway station got some New Orleans flair with an Out-of-Home campaign from New Orleans Tourism Marketing Corporation (NOTMC). Installed last Tuesday, the subway ads illustrate that New Yorkers will feel right at home in New Orleans as NYC and […]

Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

360i Speaks at: Cannes Lions International Festival of Creativity

360i CEO Sarah Hofstetter and Mattel EVP & Chief Strategic Technology Officer Geoff Walker explore the reinvention of classic toy brands for a modern era, and unveil a vision for the future of play. For more information on the event, click here.

Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’ Dating Scandal

Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee. For year two of Kahlúa’s Caramel Encounters campaign, 360i was tasked with creating an even bigger splash, leading the team to concept around traditionally […]