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Category Archives for Creative & Tech

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360i #SideHustle: Maria Loida Brings Rooftop Yoga and Relaxation to Agency Life

Welcome to the 360i #SideHustle blog series, where we showcase the totally awesome side projects, start-up businesses and other ventures created by the always-curious and entrepreneurial crew of employees here at 360i.  Maria Loida is the Associate Director of Influence and Social Marketing Strategy at 360i… she’s also the agency’s resident Yoga instructor. Every Wednesday her […]

Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming

For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited the WWHL fun has never stopped when the on-air show ends. Andy’s after shows are equally as unfiltered and authentic as the live-airing. To demonstrate just how live WWHL […]

National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science

Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […]

Dispatch from SXSW: How Tech is Revolutionizing Leadership

SXSW Interactive, not unlike other festivals and conferences, does its best to cram as many topics, conversations and pieces of information into a short few days. Technology and its intersection with business was a clear favorite this year, as the topic found its way into nearly every conversation on stage. While each session presented varying […]

Dispatch from SXSW: AI Innovation is Happening Now

Artificial Intelligence (AI) is predicted to deliver the next wave of societal transformation, often paralleled with the introduction of the internet and sliced bread. SXSW, considered a bellwether of tech trends, heralds that the “AI Moment” is right around the corner, if not happening right now. The advertising industry has the raw materials to be […]