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Category Archives for Creative & Tech


‘Aspirational Nostalgia’ & Marketing in the Real World

Whole Foods, the supermarket chain known — at least to marketers — for designing a shopping experience that taps into our evolutionary past as hunter-gatherers, is tapping into a different bit of our past. They’re going to start selling vinyl LPs. Although this reflects a purchase trend among Millennials, I see it as an example of a […]

Computer Vision for Consumer Services: What It Means for Marketers

The continued marriage of camera and computer has lent photos new levels of instancy and connectivity. But in the face of these shifts, our notion of personal cameras has stayed the same: a device that produces images as output. We reach for our cameras to, on a basic level, capture an end product mirroring what […]

What Marketers Need to Know About Apple WWDC 2013

Monday marked the beginning of Apple’s wildly popular Worldwide Developer Conference (WWDC). The WWDC Keynote has historically been the site of many new product launches – particularly centered around iOS – and this one has been no exception. Most of the discussion so far has focused on shiny new hardware, and the dramatic aesthetic changes […]

Beyond the Screen: How TV Shows are Extending the Story to Digital

What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing […]

The Art Directors Club and 360i Invite the Industry on a 3-Hour Job Hunt

On Wednesday, May 22, the world’s most legendary creative directors will attend Portfolio Night 11 (PN11). This is the ideal opportunity for promising creatives to meet with industry luminaries that will provide them with valuable, constructive feedback on their portfolios. To promote the event, the organization behind PN11, the Art Directors Club, enlisted 360i to […]