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Category Archives for Creative & Tech

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and […]

360i Launches Data-Driven Engine to Drive Better Search Performance

Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built over several months by our agency’s Product Development team, the tool monitors the health of paid search marketing campaigns and reverse-engineers Google’s Quality Score to automatically make recommendations that […]

NOLA Site Revamp Invites Visitors to Create their Own Journeys

The New Orleans Tourism Marketing Corporation (NOTMC) has unleashed a series of new features to followyournola.com that inspire people to discover New Orleans – and “Follow [Their] NOLA” – through the site’s interactive, map-based experience. 360i partnered with NOTMC to create a more immersive experience via its official website, building off the insight that prospective […]

Facebook-Oculus Deal Hints at Bigger VR Trend on the Horizon

Facebook has bought virtual reality technology company Oculus VR, Inc. for a reported $2 billion. Oculus is known for its flagship product, the Oculus Rift, a gaming-oriented virtual reality headset that started as one of the most successful Kickstarter projects of all time. The Rift has generated a huge level of buzz in the industry, […]

Q&A With Michael Bagley, Creator of The Bruffin

As part of our “What’s Trending” series – which combines fun perks and giveaways with thought leadership beyond our industry – we invited Michael Bagley, Co-Creator of the Bruffin, to stop by our New York HQ to give us a taste of this brioche-style “meal-in-a-muffin” and share what went into creating it. Read on to learn how […]