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Category Archives for Creative & Tech

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What’s Buzzing: Yahoo! Snaps Emmys Selfies, Dorito Goes Global & More

This week, the Emmys brought us social integrations from Yahoo! TV (as well as ‘character commentary’ from our client HBO), a useful product enhancement from GoDaddy was shared and we received a whole slew of news from Google – including the introduction of a same-day delivery service in San Francisco and the announcement of a […]

What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More

This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7 update. And here at 360i, we held our 8th annual Marketing Summit, which welcomed speakers from leading brands and all the major digital platforms. You can read the full […]

‘Aspirational Nostalgia’ & Marketing in the Real World

Whole Foods, the supermarket chain known — at least to marketers — for designing a shopping experience that taps into our evolutionary past as hunter-gatherers, is tapping into a different bit of our past. They’re going to start selling vinyl LPs. Although this reflects a purchase trend among Millennials, I see it as an example of a […]

Computer Vision for Consumer Services: What It Means for Marketers

The continued marriage of camera and computer has lent photos new levels of instancy and connectivity. But in the face of these shifts, our notion of personal cameras has stayed the same: a device that produces images as output. We reach for our cameras to, on a basic level, capture an end product mirroring what […]

What Marketers Need to Know About Apple WWDC 2013

Monday marked the beginning of Apple’s wildly popular Worldwide Developer Conference (WWDC). The WWDC Keynote has historically been the site of many new product launches – particularly centered around iOS – and this one has been no exception. Most of the discussion so far has focused on shiny new hardware, and the dramatic aesthetic changes […]