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Category Archives for Creative & Tech

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Oreo Daily Twist Finale Lets Public Behind the Curtain

The luster of the ad industry and all its glamour – at least as portrayed in pop culture – has bewitched people for years. There’s an air of mystery that surrounds how great campaigns are born – and, for the general public, the creative process can be a truly fascinating thing. Most people outside Ad […]

Is Experiential Marketing the Future of Social Media?

For years marketers have been steadily focused on creating immersive online campaigns that make the most of opportunities for engagement. As the concept of the “share” continues to rise in importance (vs. a click or a Like, for example), inspiring audiences has emerged as a critical objective for brands. Make no mistake; this isn’t inspiration […]

360i Report: The Impact of Apple Maps on Local Search

Executive Summary Apple has released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps . Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple […]

Odwalla Named Best Beverage Website by the WebAwards

Earlier this year, 360i client Odwalla completely redesigned its website to engage consumers with the vibrant and whimsical nature of the brand and better articulate the various product offerings available under the Odwalla umbrella. The new website was recently named the Best Beverage Website by the WebAwards, which honor Outstanding Achievements in Web Development. Centered […]

Oscar Mayer’s #BaconBarter Campaign Sizzles

Last week, our client Oscar Mayer sent comedian Josh Sankey off on an unprecedented, socially powered adventure dubbed The Great American Bacon Barter. Carrying no cash, no credit cards – just 3,000 pounds of Butcher Thick Cut bacon – Josh’s goal is to prove that his bacon is as good a currency as any by […]