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Category Archives for Creative & Tech

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What Marketers Need to Know About Apple WWDC 2013

Monday marked the beginning of Apple’s wildly popular Worldwide Developer Conference (WWDC). The WWDC Keynote has historically been the site of many new product launches – particularly centered around iOS – and this one has been no exception. Most of the discussion so far has focused on shiny new hardware, and the dramatic aesthetic changes […]

Beyond the Screen: How TV Shows are Extending the Story to Digital

What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing […]

The Art Directors Club and 360i Invite the Industry on a 3-Hour Job Hunt

On Wednesday, May 22, the world’s most legendary creative directors will attend Portfolio Night 11 (PN11). This is the ideal opportunity for promising creatives to meet with industry luminaries that will provide them with valuable, constructive feedback on their portfolios. To promote the event, the organization behind PN11, the Art Directors Club, enlisted 360i to […]

4 CES Trends for Marketers [VIDEO]

Each year, thousands of marketers converge in Las Vegas for the Consumer Electronics Show (CES) to be among the first to experience the latest and greatest in technology and media. Our very own David Berkowitz, VP of Emerging Media at 360i, joined the excitement this year, helping to navigate and tour the tradeshow floor on […]

360i Report: The 7 Habits of Highly Digital Brands

Executive Summary Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves. While the personalities of individual brands are varied […]