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Category Archives for Creative & Tech

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Kraft Foods Wins Best Mobile Website Award from the MobileWebAwards

Kraft Foods’ Make Something Amazing site has been named Best Mobile Website in the Food Industry by the MobileWebAwards. Earlier this year, the site won an Outstanding Website Award in the Internet Advertising Competition. Kraft Foods, a 360i client, launched Make Something Amazing earlier this year to spark conversations and creativity among the brand’s audience of […]

360i Taps Three-Time Cannes Winner Adam Kerj as Chief Creative Officer

We’re excited to announce today that 360i has hired Adam Kerj as Chief Creative Officer, effective immediately. Adam joins as us a member of the agency’s executive team and will oversee 360i’s creative department. A pioneer in identifying and implementing big ideas that solve business challenges, Adam’s expertise and passion will expand our current capabilities […]

360i Clients Dentyne & Kraft Foods Pick Up Industry Awards

At the 2012 Shorty Awards, Dentyne and 360i took home top honors for Best Use of Social Media for a Consumer Product or Service. The Shorty Awards, now in its fourth year, has been named the “Oscars” of social media by the New York Times. In 2011, Dentyne launched a faux-PSA campaign around the message of “Practicing […]

360i Report: The New Era of Online Listening

A look at how marketers are tapping web-based conversations and behaviors to derive powerful insights that can inform brand strategy. Introduction In the past few of years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research […]

360i Report: The Future of Viewability

Executive Summary Ad viewability has emerged as a core challenge for marketers hoping to quantify and validate their online display investment. Given the relative surplus of inventory as compared to other media, online advertising has lagged in its ability to assure that an impression does in fact mean that a user has viewed the creative. […]