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Category Archives for Creative & Tech

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AutoTrader.com Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for AutoTrader.com to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for AutoTrader.com’s “#MyCarMyWay” digital spot, in […]

360i Report: The Amazon Fire Phone

By Mark Avnet, Dean of 360iU; Shivan Durbal, Associate Media Director; Layne Harris, Senior Technical Director; and Fitz Maro, Strategist at 360i. Executive Summary There’s a new smartphone on the block. It’s called the Amazon Fire Phone — and it’s the first smartphone on the market to place as much emphasis on commerce as it […]

Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and […]

360i Launches Data-Driven Engine to Drive Better Search Performance

Today, we’re excited to announce the launch of 360i’s Digital Nervous System (DNSTM), a proprietary technology platform engineered to drive search marketing performance. Devised and built over several months by our agency’s Product Development team, the tool monitors the health of paid search marketing campaigns and reverse-engineers Google’s Quality Score to automatically make recommendations that […]

NOLA Site Revamp Invites Visitors to Create their Own Journeys

The New Orleans Tourism Marketing Corporation (NOTMC) has unleashed a series of new features to followyournola.com that inspire people to discover New Orleans – and “Follow [Their] NOLA” – through the site’s interactive, map-based experience. 360i partnered with NOTMC to create a more immersive experience via its official website, building off the insight that prospective […]