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Category Archives for Creative & Tech

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360i Wins Best Social Campaign at this Year’s Creative Media Awards

A few months back, some intrepid creatives at 360i – with the backing of any equally intrepid brand – sent a regular guy on a cross-country mission with nothing but a refrigerated truck of Oscar Mayer’s new Butcher Thick Cut Bacon. Food, gas, lodging and other necessities would have to be bartered for along the […]

$40,000 Raised for Sandy Relief (And We’re Not Done Yet)

We haven’t seen much by the way of snow this year, but last week – thanks to the help of all of you – our staffers faced blizzard conditions. Since launch, our #TwinterWonderland holiday card has raised more than $40,000 for Sandy relief – but we’re not stopping there. Until the New Year, we’ll continue […]

#TwinterWonderland: One Tweet = $5 to Sandy Relief

To celebrate the arrival of the holiday season and provide assistance to those affected by Hurricane Sandy, we wanted to do something big. The holidays are known for spreading joy and magic to even in the most unlikely of places. So, we thought, what if we could use digital to bring some magic to one […]

360i Creates “The Longest Dance Move”

At our annual holiday event this year, we wanted to put a new spin on standard party photography – and so, “The Longest Dance Move” was born. We invited everyone at the party to bust a move on a small photography set in the venue space. We spent the first hour of the party rapidly […]

360i Report: The CMO’s Guide to Big Data

Executive Summary It is rare that Hollywood makes a movie about analytics. It is rarer still to find business managers who look like Brad Pitt. “Moneyball” is a movie about the successful application of analytics in major league baseball by Oakland A’s General Manager Billy Beane (Pitt) in the early 2000s. He built a winning […]